How Do I Make My Amazon Seller Products Active Again

Need help managing your Amazon listing?

Fixing Suppressed Products on Amazon

Think about it. When you start searching for a new product, where do you lot expect first? Nearly probable you caput to the Amazon market, blazon in the about relevant keyword, and click—millions of products are at your fingertips. With over 60% of product searches beginning on Amazon, brands have realized it is imperative to use the platform to achieve larger markets, motility more trade, and create a widespread brand audition.

What many retailers don't realize, still, is that Amazon product listings crave abiding maintenance and upkeep. It's impossible to succeed on the platform with a "set information technology and leave information technology" strategy. While there are plenty of steps sellers must take before listing products on Amazon, it'south important to note there is substantial work to be done while a product listing is live.

All listings on Amazon must be constantly updated and maintained because, if whatsoever elements of a listing fail to encounter Amazon's requirements over fourth dimension, it will be suppressed, deactivated, or your entire account suspended until the issue is resolved. And if a listing is suppressed, that immediately translates to lost acquirement for every hour the listing is down until it is fixed.

What causes a suppressed Amazon listing?

Suppressed listings usually occur when a specific product listing doesn't quite live upwards to Amazon's rigorous standards. According to Amazon, these suppression guidelines are in identify to make it easier for consumers to locate, research, and really buy products on its platform. In gild to ensure product listings won't exist suppressed by Amazon, sellers should include all required production details and information.

Mutual examples of missing or insufficient information that tin can lead to suppressed listings include:

Any product listing without at least one principal prototype.
Any listing (excluding certain categories such as wearing apparel, books, or shoes) without a detailed production description.
Whatever article of clothing or accessories item with a title longer than eighty characters.
Any production listing without a defined category type.

How can I fix suppressed listings?

Luckily, sellers can identify and correct suppressed listings without too much hassle. The difficulty is that this requires sellers to consistently check back on their listings to ensure everything is upwards to date and running smoothly.

Hither are 5 steps to set up a suppressed Amazon listing:

Navigate to the 'Manage Inventory' button under the Inventory tab in Seller Central.
If you lot have any suppressed listings, you volition run into a 'Suppressed' button. If no 'Suppressed' items are indicated, then congratulations–all listings are working properly!
If the button is nowadays, click 'Suppressed' and select the desired product listings.
Go through and edit listings that need more information, or click 'Manage Images' to fix those without product pictures. Every production listing has an Amazon Product Summary folio, which lists out all of the suppression and quality bug.
Once all of the issues have been resolved, click 'Save and Finish' to exit.

What happens if my listing is incorrectly flagged?

On rare occasions, even when you remember your listing is in line with Amazon'south standards, your list may be suppressed due to an unintentional prohibited claim. Amazon's prohibited claim guidelines exist to make sure that shoppers receive the near honest and accurate information—but sometimes, the Amazon algorithm incorrectly flags certain claims or keywords. Based on the type of issue, there are ii main means that sellers tin be notified of incorrectly flagged suppressed listings: Stranded Inventory and Performance Notifications.

Stranded Inventory
When a listing is classified as Stranded Inventory, an ASIN volition exist removed from Amazon. It tin can exist found in the 'Manage Inventory' folio every bit 'Stranded Inventory'. On the Stranded Inventory page, Amazon will provide a stranded reason, such as a missing attribute or an incorrectly flagged prohibited claim. Sellers can either appeal or fix the issue.

In many cases, the issue can be resolved by modifying the copy in the list. When resolving a pesticide merits, for example, removing words like 'bugs', 'pests', 'mildew', 'mold', and 'insects' typically remove the ASIN from Stranded Inventory status.

Operation Notifications
Performance Notifications are sent to sellers when an ASIN is flagged for a performance issue. The production detail page may be removed from Amazon, or sellers may just receive an fault that needs to be fixed while they continue selling. To resolve Performance Notifications, sellers must submit a Program of Activeness (POA) with three parts: Root Cause, Corrective Actions, and Preventative Actions.

Sellers can visit their Voice of the Customer dashboard in Seller Fundamental to review the flagged ASIN and find whatever recent client comments that chronicle to the operation result raised past Amazon. After submitting a proper POA, the functioning notification should be removed.

Never miss a listing error with SupplyKick

Selling products on Amazon is complicated. Between marketing efforts, logistics, and example management, sellers have a lot on their plate—especially when they're managing their own make. Add together to this the consequent monitoring of Amazon product listings, and constantly combatting unauthorized sellers, it can get a bit overwhelming.

Working with a trusted Amazon Wholesale Seller or Amazon Seller Consultant can help eliminate both the marketing and logistics stress of selling on the platform besides equally the ongoing maintenance and budget of your listings. At SupplyKick, we take the hassle out of Amazon seller management and permit brands focus on creating winning products and businesses.

Not sure if an Amazon Retailer or Amazon Bureau situation is best for you? Read our guide to choosing the right partnership for your brand hither. Connect with our team to acquire more than.